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    A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions
    (Wiley, 2018) Latif, Ozge Baruonu; Yigit, Melis Kaytaz; Kirezli, Ozge
    Though its recent popularity on consumer preferences and academic environment, history of counterfeiting dates back to Romans. Such an ancient term has led researchers of this study to illuminate the existing body of research on counterfeiting through a content analysis; and identify theoretical gaps and opportunities for further research from marketing perspective. Based on these objectives, the structure of the study is as follows. The first section of the article provides some background information on counterfeiting and following sections present the research methodology as well as report the main findings of 65 articles published through last 37 years. The present study provides a valuable systematic review and suggestions for further research to the researchers interested in the motivations of counterfeit consumption.
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    Exploring the distress factors of weight-based stigmata in shopping: a qualitative study on obese females
    (Inderscience Enterprises Ltd, 2025) Kirezli, Ozge; Oztunc, Muge; Yigit, Melis Kaytaz; Agyel, Muge; Baruonu, Fatma Ozge
    The primary objective of this article is to explore the distress factors associated with weight-based stigmata experienced by obese women during clothes shopping. Despite the increasing scholarly attention regarding weight-based stigmatisation, linking stigmatisation to clothes shopping and investigating the factors that trigger stigmatisation remains a relatively new field of research. This study investigates the experiences of obese female consumers with weight-based stigmata in a shopping context. Employing a qualitative research approach, the study examined 30 middle-class obese Turkish women selected through criterion sampling. Subsequently, subcategories and patterns were derived and analysed from data gathered through in-depth interviews featuring semi-structured questions focusing on key themes. The findings indicate that women are often faced with environmental stigmatisation during shopping, which contradicts their desire to feel 'normal'. Indirect stigmata emerged as the second distress factor, which includes more subtle forms of stigmatisation stemming from sales representatives' dismissive attitudes or other shoppers' judgements.