Corporate identity of a socially responsible university - A case from the Turkish higher education sector

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dc.authorwosidEker, Tutku/AAI-4711-2020
dc.contributor.authorAtakan, M. G. Serap
dc.contributor.authorEker, Tutku
dc.date.accessioned2024-07-18T20:40:38Z
dc.date.available2024-07-18T20:40:38Z
dc.date.issued2007
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractFacing increased competition, universities are driven to project a positive image to their internal and external stakeholders. Therefore some of these institutions have begun to develop and implement corporate identity programs as part of their corporate strategies. This study describes a Turkish higher education institution's social responsibility initiatives. Along with this example, the study also analyzes a specific case using concepts from the Corporate Identity and Corporate Social Responsibility literature. The motives leading the university to manage its corporate identity, the social responsibility initiatives in the local and national communities, and the possible benefits of these initiatives for the parties involved are all identified. The major finding is that philanthropy is one of the main elements of Istanbul Bilgi University's corporate identity program and that the university has altruistic motives for its social responsibility initiatives.en_US
dc.identifier.doi10.1007/s10551-006-9274-3
dc.identifier.endpage68en_US
dc.identifier.issn0167-4544
dc.identifier.issn1573-0697
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-34948820740en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage55en_US
dc.identifier.urihttps://doi.org/10.1007/s10551-006-9274-3
dc.identifier.urihttps://hdl.handle.net/11411/7158
dc.identifier.volume76en_US
dc.identifier.wosWOS:000249918800005en_US
dc.identifier.wosqualityQ3en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.ispartofJournal of Business Ethicsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCorporate İdentityen_US
dc.subjectCorporate Social Responsibilityen_US
dc.subjectCorporate Philanthropyen_US
dc.subjectUniversityen_US
dc.subjectTurkeyen_US
dc.subjectImageen_US
dc.titleCorporate identity of a socially responsible university - A case from the Turkish higher education sector
dc.typeArticle

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