The influence of clothing on first impressions: Rapid and positive responses to minor changes in male attire

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dc.contributor.authorFletcher, Ben C.
dc.contributor.authorPine, Karen J.
dc.date.accessioned2021-06-16T10:42:34Z
dc.date.available2021-06-16T10:42:34Z
dc.date.issued2013-02
dc.description.abstractPurpose: Clothing communicates information about the wearer and first impressions can be heavily influenced by the messages conveyed by attire. The purpose of this paper is to investigate the effect of minor changes in clothing on the perception of a male model, in the absence of facial information with limited time exposure. Design/methodology/approach: In an on-line study, 274 participants rated four images on five dimensions (confidence, success, trustworthiness, salary and flexibility). The man was depicted wearing a bespoke (made-to-measure) and a regular (off-the-peg) suit, which differed only in minor details. Participants saw the faceless images for a maximum five seconds. Findings: The man was rated more positively on all attributes apart from trustworthiness when pictured in the bespoke suit. The earnings of participants also played a role in perception, with higher earners giving lower ratings to both suit types. Practical implications: Minor clothing manipulations can give rise to significantly different inferences. Even small changes in clothing choice can communicate different information to a perceiver. On the evidence of this study it appears men may be advised to purchase clothing that is well-tailored, as it can positively enhance the image they communicate to others. Originality/value: This study is the first to empirically investigate first impressions using time-limited images with minor clothing manipulations on a faceless model. Impressions arose only from clothing and were not confounded by physical attractiveness or facial features. © Emerald Group Publishing Limited.en_US
dc.fullTextLevelFull Texten_US
dc.identifier.doi10.1108/13612021311305128en_US
dc.identifier.issn1361-2026
dc.identifier.scopus2-s2.0-84874124997en_US
dc.identifier.urihttps://hdl.handle.net/11411/3796
dc.identifier.urihttps://doi.org/10.1108/13612021311305128
dc.identifier.wosWOS:000212092000004en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.issue1en_US
dc.language.isoenen_US
dc.nationalInternationalen_US
dc.numberofauthors4en_US
dc.pages38 - 48en_US
dc.relation.ispartofJournal of Fashion Marketing and Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBespokeen_US
dc.subjectClothingen_US
dc.subjectCommunicationen_US
dc.subjectFirst impressionsen_US
dc.subjectInfluenceen_US
dc.subjectMenen_US
dc.subjectPerceptionsen_US
dc.titleThe influence of clothing on first impressions: Rapid and positive responses to minor changes in male attireen_US
dc.typeArticleen_US
dc.volume17en_US

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