Destination image and relationship: The moderating role of local cuisine experience

Basit Öğe Kaydı
dc.authorid0000-0003-4360-6822en_US
dc.authorid0000-0001-9829-960Xen_US
dc.contributor.authorErkmen, Ezgi
dc.contributor.authorShipman, Zehra Dilistan
dc.date.accessioned2022-01-04T14:01:33Z
dc.date.available2022-01-04T14:01:33Z
dc.date.issued2019
dc.departmentMeslek Yüksekokulları, Meslek Yüksekokulu, Turizm ve Otel İşletmeciliği Bölümüen_US
dc.description.abstractABSTRACT: Destination branding has increased its importance in recent years due to intense competition in international tourism. As such, understanding of which attributes contribute to destination branding is especially important to identify and differentiate the destination. As a result, the purpose of this study is to explore the moderating role of local cuisine on the relation between destination image and relationship. In doing so, this study employed an empirical causal research design using structural equation modeling along with multi-group analysis. Data were collected from foreign travelers visiting İstanbul. Even the results did not confirm the moderating role of local cuisine experience, the study evidenced the direct and indirect effects of local food on image, satisfaction and trust. That is, from the point of destination branding, the current research validates the argument that local cuisine can be positioned as a separate peak experience rather than being a component of overall travel experience.en_US
dc.fullTextLevelFull Texten_US
dc.identifier.doi10.21325/jotags.2019.388en_US
dc.identifier.issn2147-8775
dc.identifier.trdizinid343338en_US
dc.identifier.urihttps://hdl.handle.net/11411/4313
dc.identifier.urihttps://doi.org/10.21325/jotags.2019.388
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/343338en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.issue2en_US
dc.language.isoenen_US
dc.nationalInternationalen_US
dc.numberofauthors2en_US
dc.pages717-730en_US
dc.publisherJournal of Tourism and Gastronomy Studiesen_US
dc.relation.ispartofJournal of Tourism and Gastronomy Studiesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectDestination brandingen_US
dc.subjectDestination relationshipen_US
dc.subjectLocal cuisine experienceen_US
dc.titleDestination image and relationship: The moderating role of local cuisine experienceen_US
dc.typeArticleen_US
dc.volume7en_US

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